how to choose & mix type (summary)

Choosing type is an important part of the design process which in itself is unique and depends on many variables. In order to set your design criteria, and to avoid template solutions, you need to consider some basic facts:For this subject, also see: Stop Stealing Sheep & Find Out How Type Works
by Erik Spiekermann and E.M. Ginger. Adobe Pr., 1993.

HOW TO USE DIFFERENT TYPEFACES TOGETHER?
In order to obtain visual variety, and to group different types of information, you may need to mix different typeforms. Here are some tips to do this without breaking the 'unity'.

1) DON'T MIX!? Stick with one type family...



2) PAIRING BY AUTHORSHIP: Choose the typefaces designed by the same designer...



3) PAIRING BY CONTRAST: Try to avoid ambiguity. Use clearly defined visual contrast.



4) PAIRING BY ARMATURE: Examine the inner structure of the letters, their width-height proportions and stroke thickness...